The Authentic Marketer
"How often in life we complete a task that was beyond the capability of the person we were when we started it" ~ Robert Brault
2015 Yunho Lee Award Winner
From Squeak to Roar
As a result of my experience with Relationship Marketing, I published a book: From Squeak to Roar - Unleashing the Potential in your Relationship Marketing Tribe. I gift this book to all people getting started in my business. It is finding its way out into the world, providing a platform for speaking engagements within the Industry where I am sharing the message of a new paradigm.
From Squeak to Roar is a unique portrayal of how people show up in business, through the metaphor of seventeen different animals. It is a guide that emerged from an eight-year direct experience in the Relationship Marketing industry, though it can be used for any collaborative group dynamic. It is a fun, colourful depiction that offers clarity and insight to those with a heart of service and contribution. It is a success tool to influence your team with integrity. In an industry that has received so much bad press, is it possible that there is a way to do it right?
I believe there is and it is by being authentic and bringing who you are to what you do. By understanding the characteristics and stages of our diverse teams, we are better equipped to offer the right kind of support. In this book you will learn how to ‘inspire’ rather than ‘motivate’. One comes from within and is real, the other is tedious, ineffective and atrophies fast. By accepting each other, we inspire and build long-term relationships and great success in our businesses. In this book you will find significance in Relationship Marketing and discover why it has become the next major profession. One I believe could rebuild the middle class and bring vigour to our economy.
Artwork in From Squeak to Roar by Jessie Flynn